Photo & Video
Licensing Course
for Photographers and Filmmakers
Master The Art
Of Negotiating
Your Work And Worth
Learn how professional photographers and videographers license their photos and videos to brands and publishers. This online course teaches copyright, pricing, contracts, usage rights, and licensing strategies that help generate recurring income.
Christian has spent 15+ years in the photo and video industry. He’s shot everything from luxury high-rises to corporate documentaries.
After watching his photos earn his clients millions (while he made a small flat fee) he learned how important licensing is. Since then, he’s mastered the art of negotiating buyouts, standing your ground (even against Fortune 500 brands), and keeping clients from walking away when the numbers start to rise.
Tired of leaving money on the table?
This course is for you.
INSTRUCTOR: Christian Santiago
PHOTOGRAPHER, VIDEOGRAPHER, & LICENSING PRO
Are you struggling with...
Convincing Your Clients To Pay For Licensing
Do they push back? Insist they don’t want to pay for licensing? They own everything out right. Do you freeze? Do you accommodate? Do you neglect to erect and enforce boundaries for fear of losing a job?
How To Price Your Work
You know that your work is good. Your clients are happy. But pricing always makes you nervous. You undershoot. You feel like you leave money on the table, and it always feels more like a gamble than a strategy. Do you feel overwhelmed when production and licensing demands scale?
The Fear Of Leaving Money On The Table?
You know licensing in theory, but it intimidates you in practice. There are so many use-case scenarios to apply licensing to and it feels impossible to predict them all. What happens when your clients want X, Y, AND Z. How do you scale the value so you’re not feeling hosed.
After this course, you will:
Know What Your Work Is Worth
Not just the cost of your labor, but the real, tangible commercial value your work is providing to your clients and how to price it proportionally. Learn how to calculate. Learn how to shift your mindset so you price like an IP owner and not a vendor.
Use Licensing To Profit While You Sleep
Money can be earned well after the production has wrapped. You will know how to value your archives & strategically identify who could benefit form them so your photos do more than just collect dust in your hard drives. They can earn while you rest, vacation, or prioritize your life.
Handle Objections Without Flinching
You will feel confident handling client objections and concerns so you’re never taken advantage of again.
Licensing Course Curriculum: Class Syllabus
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![Christian Santiago Photography]()
Why Copyright Matters And Why It’s The Pillar Of Our Industry
What is Copyright
What is Fair Use
Why you need to Register Your Images with the USCO
Legal Scenarios for different registrations
Why Copyright is under existential threat and how photographers undermine
themselves
Copyright and Video
What to do if your copyright is infringed.
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![Outdoor Seating by a River]()
What Is Licensing, How To Leverage It And How To Implement It Into Your Business
What is an Image license:
How to Discuss Licensing With Your Clients
How to Handle Client Objections
What is a Work for Hire Agreement / Buyout
Navigating Work for Hire with Your Clients
Understanding Editorial Licenses
How to Price Editorial Licenses
What is a Cost Share in Architectural Photography ?
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![How To Price Your Work]()
How to Price Your Work:
Intro to Pricing
Intro to Pricing 2
A La Carte Licensing
Establishing Your Creative Fee + Standard Collateral Marketing License Luxury Real Estate Pricing Module
Luxury Hotel Architectural Photoshoot Pricing Module
Licensing When Your Client Profile Grows
Luxury Residential Tower Pricing Module
The Regional Hotel Pricing Module
The Art Buyer Pricing Module
How to Price Point of Sale (POS)
Intro to Advertising Pricing
Pricing the Various Advertising Tiers
Pricing Work for Hire Agreements
Final Thoughts on Pricing Theory
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![Busy Mall Photographed by Christian Santiago]()
Additional Practice Modules
The Local swimwear Boutique pricing module
The Luxury Real Estate Cost Share
The Smoothie King Hypothetical
The Local Coffee Shop Pricing Module
The American Express Travel Licensing Module (Hypothetical)
The CEO Headshot Buyout
The Ultimate Hospitality Buyout Scenario
Stop Leaving
Your Money
On The Table
Community
discussions.
Join Christian and other students in our private Facebook group. This community will be your go-to for specific questions, networking, and more.
Made for
all levels.
Christian created this course for all levels. It’s a comprehensive guide to copyright licensing, pricing, and building a profitable photo + video business.
FAQ
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No, all sales are final. Because this is a digital course with immediate access to all content, we’re unable to offer refunds under any circumstances.
Please make sure to read the full syllabus and course description before purchasing to ensure it’s the right fit for you.
If you’re unsure or have any questions about what’s included, feel free to reach out before enrolling—we’re happy to help clarify!
By purchasing the course, you agree to this no refund policy.
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This course is ideal for photographers and filmmakers who want to understand licensing, pricing, and how to negotiate their value and worth with clients.
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You get lifetime access to the course materials, so you can learn at your own pace and revisit the content anytime.
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We recommend you have solid wifi for streaming and software to create your own signable contracts for future client negotiations.
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Yes. Whether you’re just getting started on your photo or video business journey or a long time professional, Christian walks you through his process for licensing and pricing step-by-step.