SEO Course
for Squarespace
The Ultimate Squarespace SEO Guide for your Photography Business
Before building two exceptional photography studios in Los Angeles, Lauren Engel successfully orchestrated SEO strategies for some of the world’s most prominent brands, including Disney, National Geographic, HYPEBEAST, and Hulu. In this course, you’ll learn Lauren’s proven approach to building a strategic online presence, pleasing the algorithm, and landing on the first page of Google. After just a few short lessons, you’ll have the skills to rank high and land new clients.
Courses
SEO Course for Architecture and Interior Photographers
Learn how to develop a strategic SEO strategy based on your architecture/interior photography expertise and business. This course is made with architecture/interior photographers in mind and is designed for businesses that host their website on Squarespace.
$129
SEO Course for Real Estate Photographers
Our SEO course for real estate photographers is tailored to boost your online presence. Explore keyword strategies, Squarespace optimization techniques, local SEO, and advanced tactics to elevate your real estate photography business. Get ready to stand out in search results and attract your ideal clientele!
$129
SEO Bundle Deal- Architecture, Interiors and Real Estate
Get the Architecture + Interiors and Real Estate SEO course as a bundle. You will get both PDFs with specialized keywords.
$258 $190
Meet your instructor
Lauren Engel's professional journey has been diverse and dynamic, showcasing a transition from analyzing digital media campaigns for major corporations to her current role as a architecture, interiors, and real estate videographer and photographer based in Los Angeles.
Her career began with internships at Comcast NBCUniversal and Interpublic Group, where she gained experience in analyzing and optimizing digital advertising and media campaigns for Fortune 50 companies. Graduating from Northeastern University with a degree in International Business further enriched her skill set.
Moving on to HYPEBEAST, a globally recognized media company focused on culture and lifestyle, Lauren initially served as a data analyst before taking on the responsibility of leading SEO initiatives for all seven websites across five international offices.
Later, Lauren joined Disney's Disney Media and Entertainment Division, where she contributed her expertise to enhancing SEO for brands such as the Oscars, ABC, National Geographic, Hulu, and Disney+.
Lauren has managed SEO for…
What You’ll Get
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A comprehensive introductory walkthrough of all the SEO must-haves for your website.
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An invitation to our SEO Course Facebook Group community where you can talk directly to our course support team.
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A downloadable PDF worksheet designed to help you nail your SEO strategy + 40 highly effective keywords that you can use today.
What’s Inside
Keywords
Text formatting
Module 1 — Intro to SEO Fundamentals
We’ll walk through exactly what SEO is and use that understanding to help you tailor an optimized SEO strategy for your business.
In this module, you’ll learn to:
Understand the basics of SEO
Knowing Your Target Market- Broad and Specific Searches
Leveraging Tools for Finding Keywords
H1, H2 and Paragraph Text
Image File Size, Compressed Images, Image Names and Alt Text
Algorithm
404s
Slugs
Favicon images
Module 2 — Backend
In this module, you will learn to:
Add a Browser Icon
Add Social Sharing Images
Creating a Custom 404 Page
Ensuring SSL is enabled
Checking URL slugs
Location Information
Enabling Pages
Module 3 — Analytics, Indexing and Best Practices
In this module, you will learn the basics off:
Google Search Console
Google Analytics
Request that Google indexes your site
Verify your site with Bing webmaster tools
Content Best Practices
Curated Keyword Research and SEO Checklist PDF
Keyword Checklist
40+
Bonus Addition
The SEO course includes a free PDF encompassing keyword research insights and a SEO checklist. We curated over 40 must-have keywords that photographers in real estate, architecture, and interiors need in order to begin ranking well. We used our paid tools to find these keywords so you don't have to pay for anything extra.
Be in the same (digital) room with other photographers
Architecture, Real Estate and Interior Photographers private Facebook group.
We all want the same thing! To rank higher and be found by our clients, let’s share our strategies and win together. Plus, we believe this is one of the most valuable aspects of this course—having direct access to our instructor, and being able to ask any feedback, questions, and support.
Hear it from
our students!
“This SEO course has allowed me to take my website from being pretty much unlisted to now being ranked for my keywords in my home city! I have a much greater understanding of how SEO's work and are implemented, thanks a bunch!”
Nicholas, London Based Photographer/Videographer
"I finished the SEO course. It was great. The PDF was helpful as well. Thank you."
Jeff, Austin/Dallas Based Interior/Architectural Photographer
WHY OPTIMIZING SEO IS KEY FOR PHOTOGRAPHY BUSINESSES
“I had no idea SEO could be this effective. Up until last year I never did any SEO on my site. My jobs were just from referrals and I was stuck in the same level of clients in the same area. We recently landed a $70K job with a client who found us from Google. They saw our website and clicked, we bidded, and the rest was history.”
— Arturo Engel
Before we go on…
Who is this course for?
This course is designed for photography businesses who are hosting their website on Squarespace. Although the contents of this course could be applied to businesses whose websites are hosted elsewhere, our walkthroughs and examples are showcased on Squarespace.
A seperate Squarespace subscription is required. This SEO course does not include a Squarespace subscription.
✺ Frequently asked questions ✺
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Absolutely, this course is perfect for beginners in SEO! We've designed it with the goal of making SEO easy to understand and implement for everyone, regardless of your prior knowledge. Our step-by-step lessons and friendly community support via Slack ensure that you'll feel confident and empowered as you progress through the course.
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While taking our asynchronous SEO course, you'll have access to the course support team via our Facebook Group or email.
Within our Facebook community, you can: ask questions, directly message the team, share and learn from other students.
We’ll also be providing a list of 40+ highly effective keywords we sourced from paid tools so you don’t have to.
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Yes, absolutely! We understand that SEO is an evolving field, and staying up to date with the latest techniques is crucial.
Once you complete the course, you'll continue to have access to all the course materials. This means you can revisit the lessons and refresh your knowledge.
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Just knowledge of using a computer! This SEO course is designed to be accessible to everyone, including those without prior technical knowledge. We start by breaking down SEO concepts and techniques in easy-to-follow lessons.
The modules where we make changes will be screen-recorded so you can actually see the changes we make, so that you can pause and follow along.
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Great question! For the most part, both courses are the same in structure and foundational knowledge. But we wanted to film industry specific examples so that’s why we have two courses.
One has examples for real estate photographers while the other has examples for architecture/interior photographers. -
No, there are no ongoing costs or additional tools that you need to invest in for SEO after completing our course. We've designed the course to be comprehensive, self-contained, and self-sufficient.
We provide you with all the knowledge and strategies you need to optimize your photography website effectively without requiring any additional expenses.