Licensing Course
Master The Art of Architectural, Interior Design, and Real Estate Videography
This course is designed for aspiring filmmakers and professionals looking to enhance their skills in architectural videography and real estate videography. Taught by Arturo Engel, who has over 15 years of experience working with architecture and interior clients, you’ll learn a creative approach to producing compelling architectural videos. Whether you're starting out or refining your craft, this course offers practical techniques and insights to help you bring your vision to life.
Are you struggling with...
Convincing your clients to pay for licensing
Do they push back? Insist they don’t want to pay for licensing? They own everything out right.
Do you freeze? Do you accommodate? Do you neglect to erect and enforce boundaries for fear
of losing a job?
How to price your work:
You know that your work is good. Your clients are happy. But pricing always makes you
nervous. You undershoot. You feel like you leave money on the table, and it always feels more
like a gamble than a strategy. Do you feel overwhelmed when production and licensing
demands scale?
The fear of leaving money on the table?
You know licensing in theory, but it intimidates you in practice. There are so many use-case
scenarios to apply licensing to and it feels impossible to predict them all. What happens when
your clients want X, Y, AND Z. How do you scale the value so you’re not feeling hosed.
By the end of this course you will:
Know what your work is worth
Not just the cost of your labor, but the real, tangible commercial value your work is providing to
your clients and how to price it proportionally. Learn how to calculate. Learn how to shift your
mindset so you price like an IP owner and not a vendor.
Use licensing to make money while you sleep
Money can be earned well after the production has wrapped. You will know how to value your
archives & strategically identify who could benefit form them so your photos do more than just
collect dust in your hard drives. They can earn while you rest, vacation, or prioritize your life.
Handle Objections without flinching
You will feel confident handling client objections and concerns so you’re never taken
advantage of again.
Christian is a fifteen-year veteran of the photography and video industry who has shot
everything from luxury high-rises to cruise ships and corporate documentaries
He has negotiated buyouts Fortune 500 brands, watched his images earn millions for
his clients, and learned most of what he knows the expensive way. This course exists so
you don't have to.
The Architectural Filmmaking Course Curriculum: Class Syllabus
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Where Architecture Cinematography Sits
-Mastering the Architectural Videography Niche
-Why Everyone Needs Video
-Types of Clients for Architectural Videography -
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Essential Tools of the Trade: Mastering Gear for Architectural Videography
-Capturing the Vision: An Introduction to Cameras for Video
-Building Your Kit: Essential Gear
-Gear Up: Must-Have Accessories
-Finding the Perfect Fit: Choosing the Right Camera
-Steady Shots: Exploring Tripods
-Glide with Precision: Choosing the Best Sliders
-Lens Choices: Our Recommendations
-Gimbal Essentials: Key Things to Know
-How to Set Up the Gimbal
-Gimbal Basics: Learning to Pan, Tilt, and Control Movement
-The Best Drones I Recommend -
![Mastering the Basics:]()
Mastering The Basics: Camera Settings
-Essential Camera Settings, Frame Rate, Shutter Speeds, ND Filters
-Getting it Right: Adjusting White Balance
-Choosing the Format: Understanding Codecs for Optimal Video Quality
-Built in Balance: Maximizing In-Body Stabilization for Smoother Footage
-Mastering Exposure: Working with ISO and LOG Footage for Maximum Flexibility
-Sharpening the Vision: Balancing Aperture and Perfecting Focus
-On-Set Precision: Using In-Camera Tools to Nail Exposure
-Balancing the Light: Capturing Interiors and Views without Overexposure -
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Capturing Time: Mastering Timelapse
-Timelapse 101: The Fundamentals of Capturing Time
-Essential Timelapse Gear: Tools to Capture the Perfect Sequence
-Timelapse Settings Made Simple
-Timelapse in Action: Key Considerations and Challenges to Watch For
-Timelapse in Practice: A Step-by-Step Demonstration
-How to Edit a Timelapse -
![Step Onto the Set: Filming a Beverly Hills Luxury Penthouse Explained]()
Step Onto Set: Filming Luxury Spaces
-The Final Vision: The Finished Video and Learn How We Created It
-Preparing for the Shoot: Scouting and Pre-Production
-Capturing the Dawn: How I Film Sunrise Shots
-Filming the Primary Bedroom
-Showcasing the Facade: Shooting the Exterior
-Mastering the Moment: Setting Up Multiple Timelapses for Dynamic Shots
-Chasing the Light: Filming During Golden Hour and Twilight -
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Bringing It All Together: Editing Your Architectural Video
-Why DaVinci Resolve: The Perfect Tool for Architecture Video Editing
-Staying Organized: Our Folder Structure for Efficient Video Editing
-From Scratch: Importing and Editing Raw Video Footage
-Getting Started: Project Settings and Importing Footage
-Streamlining the Workflow: Using Proxies for Smooth Editing
-Frame Rates and Fixes: Conforming Clips and Perfecting Timelapses
-Shaping the Story: Trimming and Reordering Clips
-Crafting the Narrative: Editing the On-Camera Interview
-Setting the Tone: Choosing the Right Music for Your Video
-and more! -
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Building Your Brand: Finding Clients & Pricing
-Intro: Why Now? Seizing the Opportunity in Architectural Videography
-From Scratch to Success: Starting Your Architectural Videography Business
-Showcasing Your Work: Website and Social Media Tips
-Connecting with Opportunities: Proven Strategies to Find Clients
-Pricing Your Vision: How to Charge
-Scaling Your Rates: Pricing for Small, Medium, and High-End Architectural Projects
-Comprehensive Pricing: Structuring Rates for Full Production -
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Assessing & Understanding Client Needs
-Initial Meeting - Project Objectives and Intended Use
-Project Timeline and Calendar
-Treatment/Creative Direction
-Logistics and a Cautionary Tale -
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Zoom Calls, Interview Techniques, & More
-Reviewing A Luxury Shoot
-Who needs Architectural Videos?
-Interview Techniques
-Photo and Video on the Same Day -Advice
Learn everything.
With over 15+ years of filming spaces, Arturo has been at the forefront of this industry pushing the limits of architectural films — now releasing his highly requested course for the first time and teaching everything he believes a filmmaker should know to succeed.
Live community calls.
Join Arturo and other course students in live Zoom calls. Ask away questions, hear Arturo go over topics. Think of it as a check-in to keep you accountable and another resource to offer you support.
Community
discussions.
Be part of Arturo’s architectural filmmaking student community on Facebook. Share your work and get feedback to improve your craft. Community is the name of the game.
Made for all levels.
We created a 20+ hour course where filmmakers of all levels could find this course valuable. This course is a comprehensive guide into architectural filmmaking as well as high-level tips and strategy to exceed on your client projects.
What’s Included
Take a peek behind the scenes at our comprehensive curriculum. We've left no stone unturned - each chapter systematically builds your skills, from foundational techniques to Arturo's advanced methods.
This isn't just a basic overview—it's a complete roadmap to mastering architectural videography, with detailed lessons on equipment selection, movement techniques, lighting mastery, and post-production secrets that transform ordinary spaces into cinematic stories.
Everything you need to elevate your craft is right here, waiting for you.
Transform your
Videography Business
Gain the clarity, techniques, and confidence you need to create stunning architectural videos without second-guessing your next move.
Success Stories from Filmmakers Like You
“I recently took this online architecture filmmaking class, and I couldn’t be more pleased! The course provided clear guidance on creating short architecture films, including interview-style videos, using equipment effectively, and the video editing process. I learned how to shoot and edit confidently while also saving money on unnecessary gear. The class team was invaluable, always ready to answer my questions and provide support. I highly recommend this course to anyone looking to improve their filmmaking skills in architecture!.”
— Val Stefan, San Francisco Real Estate Videographer
"Arturo’s video course is incredible! I’m blown away by how detailed and thorough it is. I can’t wait to start putting everything I’ve learned into action!
The step-by-step guidance makes something that once felt overwhelming so much more approachable. I finally feel confident about tackling video projects, and I now see how I can integrate this into my work to take it to the next level.
What I love most is how practical and easy-to-follow the lessons are. You’ve broken it down in a way that makes it feel doable, even for someone like me who’s never touched video before. This course is a game-changer!"
— Amanda, Australian Architecture Photographer
Looking for a Payment Plan?
Budget better with 3 payments of $217
FAQ
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No, all sales are final. Because this is a digital course with immediate access to all content, we’re unable to offer refunds under any circumstances.
Please make sure to read the full syllabus and course description before purchasing to ensure it’s the right fit for you.
If you’re unsure or have any questions about what’s included, feel free to reach out before enrolling—we’re happy to help clarify!
By purchasing the course, you agree to this no refund policy.
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This course is ideal for photographers, filmmakers, architects, or creatives who want to elevate their visual storytelling in architecture. Whether you're just starting out or looking to refine your style, there’s something here for you.
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You get lifetime access to the course materials, so you can learn at your own pace and revisit the content anytime.
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We recommend having a basic camera setup (DSLR, mirrorless, or even high-end phone) and access to editing software like Premiere Pro, Final Cut, or DaVinci Resolve. We cover gear tips in the course too.
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Yes. We start with fundamentals but also dive deep into advanced techniques—so whether you’re new or experienced, you’ll get value.
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Yes—this course was designed with both emerging and seasoned creatives in mind. While we cover foundational elements, we also go deep into nuanced techniques, creative direction, and the mindset behind capturing architecture in a refined, editorial way.
Even if you’re experienced, you’ll get an inside look at our process—what we’ve learned from high-end shoots, how we approach storytelling in space, and how we deliver work that clients actually use in their marketing.
If you’re looking to elevate your work, refine your style, or transition into higher-end architecture projects, this course will give you tools to do that.
If you have any other questions or need further assistance, our dedicated support team is available 24/7 to help you. Feel free to reach out to us via email, live chat, or phone, and we'll be delighted to assist you on your journey to creating a captivating photography website.
Remember, your success is our priority, and we're here to support you every step of the way. Start exploring our Squarespace web templates today and unleash the true potential of your photography brand online!