How we got this job
Case Study: Beverly Hills Hearst Estate
Designed by renowned architect Gordon Kaufmann, the Beverly Estate holds a rich legacy as the former residence of actress Marion Davies and media magnate William Randolph Hearst.
With a storied past in cinema, the Beverly Estate has served as the backdrop for iconic films such as 'The Godfather,' featuring the memorable scene of Jack Woltz waking up to a severed horse head in his bed. It also graced the screen in 'The Bodyguard' starring Kevin Costner and Whitney Houston, among other notable productions like 'Harper' with Paul Newman.
Beyond its cinematic allure, this estate holds a significant place in history. It hosted Jacqueline and President John F. Kennedy during their honeymoon in 1953, and its romantic history, mirroring that of its former owners, inspired the creation of the classic film 'Citizen Kane.'
Intro
In 2022, we connected with a PR person on Instagram. We met in person to connect and get to know each other. After that initial meeting, nearly six months later, our contact who ran PR for the Hearst Estate tapped us in to provide new assets for their website refresh.
Our studio, Arturo+Lauren, sent an estimate and they happily approved.
Client's Requirements
The client sought a videographer to create both horizontal and vertical videos showcasing their property. The videos were intended to be used for various purposes, including promoting the estate for events, commercial fashion shoots, and rentals. The client emphasized the importance of narrating the story of the location to potential renters.
Pre-production and Scouting
During the scouting phase, we meticulously discussed the areas the client wanted to be featured in the video. It was crucial to identify the significant spaces that would best represent the estate while avoiding areas under renovation. Understanding the client's preferences allowed us to plan and execute the shoot effectively.
Execution
Following the pre-production phase, we proceeded with the video shoot, capturing footage that highlighted the key aspects of the Hearst Estate. The goal was to create a compelling narrative that showcased the property's unique features and ambiance. Our team was mindful of the client's preferences and focused on delivering content that aligned with their vision.
Client Feedback and Revisions
Upon delivering the initial video, Hearst Estate Developer provided constructive feedback and requested a few minor changes. We promptly addressed their comments, ensuring that the final product met their expectations. The client expressed satisfaction with the result, indicating that the video effectively communicated the story of the estate.
Conclusion
This case study illustrates a successful collaboration between our videography team and Hearst Estate Developer. From the initial connection through a PR person to understanding and meeting the client's specific requirements, the project culminated in a well-received video that effectively showcased the unique charm and offerings of the Hearst Estate.